Custom Websites

Program Summary

Do you want a fully custom website with a product catalog representing all your flooring suppliers - in addition to Shaw? (over 850,000 images from 250+ flooring brands!) Do you want the complete control you receive working with an independent website company, but still receive the benefits of Shaw marketing? We have a solution!

Shaw has chosen Creating Your Space™ (CYS) to provide fully custom websites for dealers that want to market the benefits of Shaw, but also want to maintain complete independence with their marketing. As the flooring industry's leading provider of websites and online marketing, CYS offers that and much more.

Read below and learn how CYS can create a fully custom website that communicates your value to online consumers.
The Shaw catalog, promotions and marketing content are included, but you also have full access to products and information from all of the suppliers, categories of products and services your company provides.

CYS wants your potential customers to find you - and in order for them to find you, your website must be optimizable (and ideally already optimized for important keywords) so that search engines like Google, Bing and Yahoo can find your website, rank it highly and get those customers to your website and into your store. Creating Your Space™ provides websites that are fully customized and search engine optimized for important Shaw keywords and optimizable for other keywords that are important to you, easy to implement and cost effective.

Have CYS design and build a fully custom website for your business, and begin converting customers who are searching the web for product information, into customers shopping your store for floor covering solutions.

See below for details on how Creating Your Space™ turns online shoppers into in-store purchasers!

online shoppers using interactive tools such as:

Virtual Room Designer – the industry's finest 'View in a Room" tool linked to your customized product catalog.

Customized Product Catalog - A customized online product catalog featuring over 850,000 product images with Specs and Zoom features (E commerce functionality available), including all available Shaw images, and images from 250+ other manufacturers.

Design Your Room – allows your customer to upload images of rooms in their home to the Virtual Room Designer to visualize the products they like.

Ecommerce Available - ecommerce tool is available to add to any custom CYS website; if interested, please ask for details.

Mobile Website - a custom mobile formatted website is available from CYS, allowing you to engage every potential buyer, regardless of where they are viewing your website.

Workbook – Your customers can create their own personal workbook in which to save product images, room scenes from the VRD and store quiz results. Workbooks can be e-mailed and are available to you in the client admin system.

Style and Lifestyle Quizzes – engaging and entertaining quizzes that educate shoppers and direct them to your products!

many other tools customized for your business, such as:

  • Current Promotions
  • Product Knowledge videos & text
  • Shop at Home | Request an Estimate | Contact Request | Reviews
  • Hundreds of pages of content and photos provided
  • Fully Custom Website Design Process
  • Much, much more!

Custom Website Design Process
Virtually any website style or design imaginable is available to you – all customized to your logo, color scheme, business approach and overall feel. Only products and product categories you sell will be represented. sheet vinyl, window coverings, countertops and much more are available for you to customize and market on your website.

Shaw Advantages
With Shaw as your aligned partner, you are benefiting remendously. Our Custom Program comes with:

  • Search Engine Optimization Services that will rank your website in the top pages of Google for 10-15 Shaw centric flooring keywords blended with your geographic area. (EX: Shaw carpet Atlanta); This is a $5,000 value, but we include it with your website!
  • Shaw product feeds are updated automatically to your product catalog on a regular basis, a $95 monthly value.
  • Also, Shaw special online programs, such as online financing and syndicated Shaw content are easily added to your website at no cost to you.

Creating Your Space leverages the marketing strength of a Shaw alignment with the flexibility of a fully custom and fully independent website.